ShieldHub: Enabling a True Single Customer View with Unified ID Precision

ShieldHub empowers gambling operators, platforms, and publishers to achieve a fully operational Single Customer View (SCV) a 360° understanding of individual consumers through privacy-first identity infrastructure and Unified ID frameworks.

Turning Disconnected Data Into Actionable Consumer Profiles

ShieldHub unifies siloed consumer data spanning CRM systems, CDPs, gameplay, and digital interactions into a single, actionable ID.

Using encrypted identifiers and privacy-compliant matching via data cleanrooms, ShieldHub connects anonymised signals across systems to form unified customer views  safely and compliantly.

This enables operators to:

Data Owner 6

Operator

Data Owner 5

Affiliate

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Publisher

Data Owner 1

Game Suplier

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Government

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Gambling Commission

Data Clean Room

ID Graph Data Matching

From Compliance to Operational Agility

Many regulators worldwide now expect operators to demonstrate the ability to manage customer interactions responsibly; often through frameworks resembling a Single Customer View (SCV).

ShieldHub meets these expectations and goes further. It transforms regulatory compliance into a scalable, privacy-first strategy for intelligent engagement and safer marketing execution.

Suitable for Regulated Industries

ShieldHub is uniquely engineered to meet the needs of high-compliance sectors like gambling. Whether you operate a betting platform, affiliate site, or advertising network, our infrastructure helps you meet obligations and protect consumers at scale.

Supports self-exclusion enforcement

Enables proactive harm reduction measures

Aligns with GDPR and ICO expectations

Operates with cleanroom-based data security

Cross-Channel Execution Without Compromise

ShieldHub integrates with media supply paths, publishers, and platforms to extend SCV decisioning into real-time activation across:

Whether you need to show a safer message or no message at all, ShieldHub ensures compliance and consistency across every screen.

Activating Ethical Engagement at Scale in Regulated Ecosystems

ShieldHub transforms the Single Consumer View from a regulatory mandate into a strategic asset. By building on trusted identity infrastructure and real-time decisioning, gambling operators can confidently engage consumers, reduce harm, and maintain compliance; all while increasing marketing efficiency.

Safer outcomes. Smarter targeting. One consumer view